Bachelor (Honours)
Marketing combines behavioural science and creativity to engage audiences and meet business goals. This course covers consumer behaviour, digital marketing, and practical skills like social media management, offering opportunities for internships and industry engagement.
Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation's business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.
As a marketing professional, you will know how to engage an audience through strategies that embrace creative approaches and targeted media channels, and help business to differentiate their products and services in the marketplace.
In this course you'll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers.
You'll analyse the behaviour of both competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. You'll also explore digital marketing, pricing, promotion, distribution strategies and international marketing.
Our commitment to practical learning ensures that you'll gain hands-on skills in social media management software. You'll also have opportunities to engage with industry professionals through immersive experiences such as internships and study tours.
All businesses use marketing in one form or another - which gives you the opportunity to focus on any industry that you're passionate about.
Visit your preferred degree page for information on admission criteria, course fees and study locations.