Marketing Foundations Specialisation

Outline Outline

Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers.

This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets.

You'll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you'll learn how to expand a customer base and set an organisation on the path to growth and success.

The marketing specialisation includes four hand-picked units from the Marketing major. The skills and knowledge you gain will be a valuable addition to your skill set, regardless of your chosen major and the industry you want to break into.

What you'll learn

• Comprehend how the core marketing concepts are applied to a variety of global and local industries, GC1, GC3.
• Explain the consumer decision making process and its impact on local and global marketing strategies, GC1, GC2, GC3, GC5
• Analyse the ethical and societal role of marketing and its impact on consumerism, GC1, GC2, GC3, GC4
• Develop and implement marketing mix strategies (4Ps: Product, Price, Place, Promotion) to meet the needs of selected target markets and achieve organisational objectives, GC1, GC2, GC3, GC4, GC6.