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Marketing Double Degree Major (LLB/BCom)

Non-Award

Marketing is a vital business function focusing on differentiating products, communicating with audiences, and developing strategies to maximize value and profits. This major covers areas like international marketing, pricing, and customer behavior analysis, ensuring industry-relevant learning.

Key details

Degree Type

Non-Award

Duration

4 years full-time

Course Code

MDDU-MKLAW

About this course

Overview

Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation's brand, products and services.

This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You'll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

Marketing is offered as part of the Bachelor of Laws and Bachelor of Commerce double degree.

What you will learn

What you'll learn

apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making.
use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Career pathways

What jobs can the Marketing course lead to?

Lawyer
Criminal, Family, Human Rights or Mining Lawyer
In-house Counsel
Financial Dealer and Broker
Barrister
Accountant (General)
Marketing Officer
Business Systems Analyst
Industrial Relations Officer
Solicitor
Management Consultant
Valuer
Economist
Advertising Account Executive

Course structure

Credit

A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.

400

You can study this course as part of the following degree

Bachelor of Laws, Bachelor of Commerce

Visit the degree page for information on admission criteria, course fees and study locations.

Credit for prior study or work

Credit for recognised learning (CRL)

Finish your course sooner with credit for your previous study or work experience.

Submit an enquiryCRL search

How to apply

Please review information on how to apply for the campus of your choice

Apply now

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