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Curtin University

  • 28% international / 72% domestic

Marketing Communication Specialisation: Bachelor of Commerce / Marketing Communication Specialisation: Bachelor of Communications / Marketing Communication Specialisation: Bachelor of Advanced Commerce (Honours)

  • Bachelor (Honours)

This specialisation introduces core marketing concepts, focusing on consumer behavior and strategic adaptation for diverse markets. It equips students with skills to develop and execute marketing activities effectively in dynamic environments.

Key details

Degree Type
Bachelor (Honours)
Course Code
SPUC-MKCOM

About this course

Overview

This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers can adapt their strategy to appeal to different markets. You'll learn the skills needed to develop, organise and implement marketing activities in a competitive, volatile environment.

What you will learn

Overview

This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers can adapt their strategy to appeal to different markets. You'll learn the skills needed to develop, organise and implement marketing activities in a competitive, volatile environment.

Course structure

You can study this course as part of the following degrees
  • Bachelor of Commerce
  • Bachelor of Communications
  • Bachelor of Advanced Commerce (Honours)

Visit your preferred degree page for information on admission criteria, course fees and study locations.

Credit for prior study or work

Finish your course sooner with credit for your previous study or work experience.

How to apply

### Start your applicationDirect to Curtin#### Apply as a high school student * Apply for Semester 1, 2025 via TISC * Apply for other datesGet alerts for future intakesGlobal campus optionsI am a Registered Agent, take me to the Agent Portal