Fashion Marketing Specialisation

Paris, Milan, New York, London... Perth! If you're looking to make your mark in the fashion industry, in Australia or overseas, this specialisation will help you gain key skills in marketing, business and fashion design.

Sustainability has become a focal point in the world of fashion. In this specialisation you will consider the importance of sustainable fashion and learn more about responsible practices and mindful consumerism.

You'll study two core units, 'Clothing in Context - The Business of Fashion' and choose from either 'Discovering Marketing' or 'Brand Management'. You'll then select two units from a range of options that include fashion marketing, garment design and structure, consumer behaviour and brand strategy.

This course is affiliated to the Luxury Branding Research Cluster, which has an established reputation in luxury fashion.

• Identify and explain how business and marketing concepts are applied to the fashion industry, GC1
• Apply key marketing concepts to 'real world' situations in the fashion industry, GC1, GC6
• Analyse the ethical and societal role of fashion brands' marketing practices and its impact on consumerism, GC2, GC3, GC4
• Develop strategies that address fashion brands complex marketing problems, GC1, GC2