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Digital Communications Major (MArts)

Non-Award

Advances in digital technology have dramatically increased the demand for specialists in digital and social information engagement. This course equips students with advanced skills in digital communications, focusing on areas such as social media, content management, policy, or research. Students will also complete a research project or dissertation in their final year.

Key details

Degree Type

Non-Award

Duration

2 years full-time

Course Code

MJRP-DGCMS

About this course

Overview

Advances in digital technology have dramatically increased the demand for specialists in digital and social information engagement. In this course, you will gain the knowledge and skills needed to be an astute digital media communicator.

You'll develop advanced skills in creating and managing digital communications, with the flexibility to focus on specialist areas of communications that interest you - including social media, content management, policy or research.

You'll also explore how the internet can impact societies, political systems, cultures and economies, and learn how to apply this knowledge.

In addition, you'll learn how to identify emerging trends, and understand and apply tools such as artificial intelligence and online analytics.

In your final year, you'll complete a research project and dissertation, or a professional or creative project in your area of interest.

This master degree course is part of a tiered postgraduate program, which means that you can exit the program at the graduate certificate or graduate diploma levels (after completing the units required for those qualifications).

After gaining your masters degree, you may be eligible for doctoral-level studies.

What you will learn

What you'll learn

understand the discipline of Digital Communications, its theoretical underpinnings, ways of thinking and professional or creative approaches; understand and apply established knowledge, principles, and professional or creative practices in chosen aspects of the Arts
apply logical and rational processes to analyse the components of a subject or project and engage critically with the subject matter to respond creatively within a selected communication paradigm
gain the technology and decision-making skills necessary to obtain, assess and represent relevant information from a range of sources to develop a professional or creative work; assess the application of existing technologies as well as the impact of emerging technologies on a selected communication or media discipline to create an effective professional or creative work. Communicate appropriately with colleagues, professional and creative contacts and the general public and develop communication skills across one or more media forms appropriate to varying situations
understand and apply a range of learning strategies; take responsibility for one's own learning and development; sustain intellectual curiosity and develop a commitment to professional research, publication or performance to engage with emerging forms of theory and practice in the Arts. Think globally and consider issues from a variety of perspectives and apply relevant international standards, tools and practices to one's professional or creative practice
acknowledge the interrelationship between local, national, and global perspectives and the impact of these on the Arts: recognise individual human rights, and appreciate the importance of cultural diversity and the sensitivities which may be created when engaging with and representing issues pertaining to ethnic and community groups
demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of creative practice and production-related activities

Career pathways

Copywriter / editor
Publisher
Content creator
Online influencer
Digital media manager/producer
Digital media strategist/consultant
Governance, policy and regulation consultant
Public relations and communications consultant
Journalist
Marketing consultant

Credit for prior study or work

Finish your course sooner with credit for your previous study or work experience.

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How to apply

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