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Digital and Social Media Major (BA)

Non-Award

This course explores the social, cultural and political impacts of the internet, and digital and social media platforms. You will learn the fundamentals of online communications and develop skills in creating, maintaining, and managing online communications across various platforms. The course prepares students for diverse roles in digital and social media strategy, content, and policy.

Key details

Degree Type

Non-Award

Duration

1 semester full-time

Course Code

MJRU-NETCM

About this course

Overview

This course explores the social, cultural and political impacts of the internet, and digital and social media platforms.

You will learn the fundamentals of online communications: how people network, create, collaborate and share information through digital and social media platforms, for a range of different purposes and career paths.

Throughout the course, you'll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence; and develop expertise in online collaboration and community management.

You'll learn how to mobilise digital and social media to promote products, causes and interests.

You'll also explore how digital and social media are reshaping political systems, cultures, societies and economies, and how to use digital and social media to make the world a better place.

After completing your course you'll have the career-ready skills for diverse roles in digital and social media; and strategy, content and policy.

Digital and Social Media is offered as part of the Bachelor of Arts. You can create a degree that suits your career goals by enhancing your studies with a second major.

You can also study Digital and Social Media as part of a Bachelor of Arts, Bachelor of Commerce, or Bachelor of Science, Bachelor of Arts double degree.

This course can also studied within the Web Media specialisation of the Bachelor of Communications.

What you will learn

What you'll learn

understand and apply key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
conduct appropriate scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
further develop skills and knowledge through self-directed learning
understand the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams

Career pathways

What jobs can the Digital and Social Media course lead to?

Careers

Online content creator
Web designer / developer
Social media coordinator
Web communications manager
Digital producer / strategist
Data business analyst
Policymaker

Industries

Media and communications
Advertising and marketing
Research and policy
Non-profit and community sector

Course structure

You can study this course as part of the following degrees

Bachelor of Arts
Bachelor of Commerce
Bachelor of Arts, Bachelor of Innovation

Visit your preferred degree page for information on admission criteria, course fees and study locations.

Credit for prior study or work

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Submit an enquiryCRL search

How to apply

Please review information on how to apply for the campus of your choice

Apply now

The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

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Curtin course code: MJRU-NETCM
Last updated on: 14 October 2025