Non-Award
This course explores the social, cultural and political impacts of the internet, and digital and social media platforms.
You will learn the fundamentals of online communications: how people network, create, collaborate and share information through digital and social media platforms, for a range of different purposes and career paths.
Throughout the course, you'll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence; and develop expertise in online collaboration and community management.
You'll learn how to mobilise digital and social media to promote products, causes and interests.
You'll also explore how digital and social media are reshaping political systems, cultures, societies and economies, and how to use digital and social media to make the world a better place.
After completing your course you''ll have the career-ready skills for diverse roles in digital and social media; and strategy, content and policy.
Digital and Social Media is offered as part of the Bachelor of Arts. You can create a degree that suits your career goals by enhancing your studies with a second major.
You can also study Digital and Social Media as part of a Bachelor of Arts, Bachelor of Commerce, or Bachelor of Science, Bachelor of Arts double degree.
This course can also studied within the Web Media specialisation of the Bachelor of Communications.
How this course will make you industry readyOur units cover web-based media and content creation; writing for web-based platforms; everyday life in digital cultures; digital identity and self-branding; entertainment and games; digital economies; online activism and social movements; power and politics in the digital era; and theories of the role of technology in social change.
We design activities and assessments using various platforms and tools, including social media such as Twitter, Instagram, TikTok and Facebook. You will create content that are placed online in selected platforms, learning hands-on how to deploy them in fruitful ways.
Careers
Industries