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Digital and Social Media Double Degree Major (Bachelor of Science) / Digital and Social Media Double Degree Major (Bachelor of Arts)

Bachelor

This course examines the societal impacts of digital and social media, teaching skills in online communication, digital innovation, and strategy. Graduates will be prepared for careers in various digital media roles.

Key details

Degree Type

Bachelor

Course Code

MDDU-NETSE

About this course

Overview

It's almost impossible to participate in society today without using digital and social media. This course explores the social, cultural and political impacts of the internet, including the significance of social media.

You will learn the fundamentals of online communications and explore digital innovations, such as artificial intelligence. You'll understand how the internet is changing political systems and reshaping cultures, societies and economies, and how you can navigate these changes effectively.

You'll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, and virtual community development and management.

Upon graduating, you'll be career-ready for diverse roles in digital and social media and strategy.

What you will learn

communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
further develop skills and knowledge through self-directed learning
understand the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams
understand and apply key concepts of Internet Studies and apply trans-disciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
conduct appropriate scholarly and professional research to find, access, organise, evaluate and and synthesise information through a variety of media and apply that information to the construction of knowledge

Career pathways

What jobs can the Digital and Social Media course lead to?

Careers

Online content creator
Web designer / developer
Social media coordinator
Web communications manager
Digital producer / strategist
Data business analyst

Industries

Media and communications
Stakeholder engagement
Advertising
Marketing
Copywriter
Marketing Officer

Credit for prior study or work

Finish your course sooner with credit for your previous study or work experience.

How to apply

Please review information on how to apply for the campus of your choice

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