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Curtin University

  • 28% international / 72% domestic

Bachelor of Science (Psychology) / Bachelor of Commerce (Marketing)

  • Bachelor

Psychology and marketing combine to address business challenges and the role of psychology in commerce. This double degree develops knowledge of the human brain and analytical methods to examine consumer behaviour, alongside market research and business issue analysis.

Key details

Degree Type
Bachelor
Duration
5 years full-time
Course Code
BB-PSYMKT, 095948F
Study Mode
In person
Intake Months
Feb, Jul
Domestic Fees
$13,200 per year

About this course

Overview

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in commerce.

In this double degree, you'll develop advanced knowledge of the human brain and learn the analytical methods to examine how culture, personality and lifestyle affect consumer behaviour.

You'll also learn to analyse and interpret market research data and identify local, regional and global business issues.

Note that to become a registered psychologist, after graduating from this course you must complete a year of psychology study and two years of skills-based training.

This can be a physically and mentally challenging course. Please familiarise yourself with the inherent requirements before applying.

Entry requirements

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

You're considered a high school leaver if you:

  • Completed year 12 in Australia or overseas in the past two years, or
  • Completed TAFE or VET studies in the past two years.

ATAR pathway

  • Minimum ATAR 70
  • Essential WACE subjects (prerequisites)

Essential WACE subjects (prerequisites)

Subjects you must have studied in high school to be eligible for entry into a course.

There are no essential WACE subjects for this course.

  • Desirable WACE subjects

Desirable WACE subjects

High school subjects that aren't essential for entry into the course, but provide a good foundation.

Mathematics Applications ATAR or Mathematics Methods ATAR

Biology ATAR or Human Biology ATAR or Psychology ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

StepUp Entry

StepUp grants additional ATAR points to help eligible students qualify for admission.

Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

Alternative pathways

  • UniReady

If you don't meet our minimum admission criteria, the UniReady Enabling Program can help you qualify for entry into a range of undergraduate courses.

  • Certificate IV + English Competency

The certificate IV is the minimum requirement for university entry. It qualifies you for entry to Curtin courses with a 70 ATAR. You must also meet English language proficiency and check that you meet any extra subject prerequisites (where applicable).

  • Indigenous applicant

If you're an Aboriginal or Torres Strait Islander applicant who hasn't met Curtin's minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

  • STAT entry

Special Tertiary Admissions Test (STAT)

The Skills for Tertiary Admissions Test (STAT) is a national test for those who don't meet university admission criteria. STAT can be used to meet entry criteria for some courses, or as a way to satisfy Curtin's English proficiency requirements.

STAT Written English and either Multiple Choice Verbal or Quantitative will be assessed.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)
  • Writing: 6
  • Speaking: 6
  • Reading: 6
  • Listening: 6
  • Overall band score: 6.5

What you will learn

  • apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
  • apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • demonstrate knowledge and understanding of international perspectives in psychology; apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • demonstrate understanding and respect for human rights and cultural diversity; recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • independently and collaboratively apply professional skills in an ethical manner; apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Career pathways

Careers
  • Marketing psychologist
  • Marketing communications consultant
  • Product developer
  • Advertising specialist
  • Online marketing specialist
  • Search engine optimisation consultant
  • Fundraising coordinator
  • Events coordinator
  • Mental health advocate

With further study:

  • Registered psychologist
  • Endorsed psychologist
Industries
  • Business, commerce and innovation
  • Community and non-profit
  • Education
  • Government
  • Healthcare
  • Marketing and communications
  • Sport and recreation

Credit for prior study or work

Finish your course sooner with credit for your previous study or work experience.

How to apply

Please review information on how to apply for the campus of your choice
  • Curtin Perth

Please note that each campus has different application deadlines. View our application deadlines page for further information.

Apply now

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

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