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Bachelor of Design: Advertising and Design Major

Bachelor

Effective advertising is persuasive, targeted, clever and original. This course teaches creative idea development, business processes, and skills in advertising and design to drive business growth. Students can specialize in brand management or copywriting and participate in industry competitions.

Key details

Degree Type

Bachelor

Duration

1 semester full-time

Course Code

MJRU-ADVDS

About this course

Overview

Effective advertising is persuasive, targeted, clever and original. When you study this course, you'll not only learn how to bring creative ideas to life, but you'll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

You'll hone your skills in idea generation, art direction, design, creative strategy and critical thinking. You'll also learn to use advertising and design effectively to drive business growth and development.

This major gives you the choice to expand your knowledge and skills in either brand management or copywriting.

The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin an exciting career.

We also encourage you to enter student competitions run by industry bodies such as Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.

Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional specialisations or one specialisation and four elective units to support your career goals.

Entry requirements

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Select an option that best suits you:

You're considered someone who has recently left university if:

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to those who are switching courses at Curtin.

Please check our general admission criteria.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to those who are switching courses from another higher education course provider.

Please check our general admission criteria.

Find your pathway to Curtin

Think you don't have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

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What you will learn

demonstrate cognitive and technical skills in both a broad understanding and depth in advertising and design
use and discern between a range of technologies and media platforms in the production of advertising and design-based solutions
demonstrate effective visual, spoken, written and technical communication appropriate to advertising design and apply effective self-directed learning skills
demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
develop a predictive overview of future trends that will influence advertising and design practices
recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in advertising and design activities, studio practice and production
apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in advertising and design
demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
work independently and collaboratively on advertising design projects and respond to project demands

Career pathways

What jobs can the Advertising and Design course lead to?

Careers

Creative director
Art director
Copywriter
Advertising and marketing coordinator
Advertising campaign manager
Account manager
Account director

Industries

Advertising
Marketing
Media and communications
Publishing

Credit for prior study or work

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Submit an enquiryCRL search

How to apply

Please review information on how to apply for the campus of your choice

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