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The University of Notre Dame Australia

  • 2% international / 98% domestic

Bachelor of Marketing & Public Relations / Bachelor of Behavioural Science

  • Bachelor

Are you interested in a career in marketing and public relations?

Key details

Degree Type
Bachelor
Duration
4 years full-time
Course Code
3505, 074295A
Study Mode
In person

About this course

School of Law & Business

Are you interested in a career in marketing and public relations? The University of Notre Dame Australia's Bachelor of Marketing & Public Relations/Bachelor of Behavioural Science will equip you with the practical and analytical skills to proactively engage with all stakeholders and promote any business. Traditional marketing methods have become less effective, and the rise of digital formats has opened new and exciting corporate communication methods. Contact us today to start an exciting career pathway.

Entry requirements

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Indicative ATAR/Selection Rank* of 70

OR

  • International Baccalaureate (IB) score of 25

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education

  • Successful completion of 4 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

* Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required*.

OR

  • Completion of STAT with scores of at least 135 in the Multiple Choice section and 140 in the Written English section*.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Study locations

Fremantle

What you will learn

Throughout this four-year degree, you will cover various subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Organisational Behaviour and more.

This double degree will provide insights into aspects of psychology, political science, cultural studies and sociology to complement your studies in marketing and PR.

A Behavioural Scientist values human diversity and works collaboratively with communities to identify and advance the goals of the group and the individuals who comprise it.

Behavioural Science promotes the concept of wellbeing and aims to facilitate this at the individual, relational and community levels. Your knowledge and skills in business, marketing and PR will combine well with this people-centred focus.

Career pathways

Graduates of this program can follow diverse career paths in the private and public sectors; career opportunities range from advertising executive, social media manager, media manager, events manager, fundraiser, tourism manager, public relations executive, communications manager, NGO advisor, brand manager, change manager, and people and culture coordinator.

Course structure

Courses Units of Credit Core Curriculum courses 75 Business Foundation courses 200 Marketing and Public Relations courses 225Behavioural Science courses 275 Behavioural Science Internship course 25 Total units of credit in the double degree 800

Core Curriculum

  • CORE I: Foundations of Wisdom
  • CORE II: Elective
    • Electives in philosophy and\or theology
    • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
    • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
    • An option to undertake a course that integrates philosophy & theology with community service and charity work
    • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Full details of the program requirements are contained in the Program Requirements for details.

See the Bachelor of Behavioural Science Program Requirements for details of Behavioural Science courses.

More information regarding courses can be found at the School of Business and School of Arts and Sciences course description pages.

Please note: the availability of these courses is indicative only and may be subject to change.