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The University of Notre Dame Australia

  • 2% international / 98% domestic

Bachelor of Marketing & Public Relations

  • Bachelor

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Study Mode
In person

About this course

School of Law & Business

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media channels. With traditional methods of marketing communications becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. Our Bachelor of Marketing & Public Relations program equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

Entry requirements

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Entry requirements WA

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Indicative ATAR/Selection Rank* of 70

OR

  • International Baccalaureate (IB) score of 25

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 4 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 135 in the Multiple Choice section and 140 in the Written English section.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Entry requirements NSW

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Prescribed ATAR/Selection Rank*

OR

  • International Baccalaureate (IB) score

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 2 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section^.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Indicative ATAR/Selection Rank* of 70

OR

  • International Baccalaureate (IB) score of 25

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 4 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 135 in the Multiple Choice section and 140 in the Written English section.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Entry requirements NSW

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Prescribed ATAR/Selection Rank*

OR

  • International Baccalaureate (IB) score

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education Study

  • Successful completion of 2 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required.

OR

  • Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section^.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Please note: all applicants must be of school leaving age or older to apply.

Study locations

Sydney

Fremantle

What you will learn

Our Bachelor of Marketing & Public Relations program equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

Our Bachelor's degree is a comprehensive degree available to study full-time over three years or part-time equivalent. You will learn foundation business skills such as accounting, management, business communication, business law, and business information technology before embarking on a range of courses which focus more specifically on the latest theories of marketing and public relations.

The University of Notre Dame Australia is proud to combine practical skills with individual-focused tuition. This ensures that every one of our graduates enters the workplace ready to thrive and succeed.

As part of your degree, you will be required to undertake 150 hours of practical experience in some of Australia's most respected and high-profile companies - these placements are a significant preparation for your life after university.

As the only integrated marketing and public relations degree in NSW, our graduates are all eligible to join the Australian Marketing Institute (AMI) and the Public Relations Institute of Australia (PRIA).

Career pathways

Graduates of this program can follow diverse career paths in the private and public sectors; career opportunities range from advertising and promotions, corporate communication, events and entertainment, international marketing, management, market research and consulting, marketing, media planning, public relations, recruitment, retailing, and tourism.

Course structure

Eight Business foundation courses

  • Accounting
  • Business Communication
  • Business Information Technology
  • Business Law
  • Economics
  • Principles of Management
  • Principles of Marketing
  • Quantitative Methods for Business

Eleven Marketing & Public Relations courses

  • Consumer Behaviour
  • Corporate Public Relations
  • Events Management
  • Integrated Marketing Communications
  • International Marketing
  • Introduction to Public Relations
  • Issues and Crisis Management
  • Marketing Research
  • Professional Writing
  • Social Media
  • Strategic Marketing

One Marketing & Public Relations elective course

You may choose one of the following:

  • Change Management
  • Innovation and Entrepreneurship
  • Services Marketing (preferred elective)

Core Curriculum

  • CORE I: Foundations of Wisdom
  • CORE II: Elective
    • Electives in philosophy and\or theology
    • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
    • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
    • An option to undertake a course that integrates philosophy & theology with community service and charity work
    • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Full details of the program requirements are contained in the Program Requirements.

More information regarding courses can be found at the course descriptions pages Fremantle Sydney.

Please note: The availability of these courses is indicative only and may be subject to change.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at The University of Notre Dame Australia.
92.2%
Overall satisfaction
91.1%
Skill scale
80%
Teaching scale
71.3%
Employed full-time
$59.5k
Average salary
Data source

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