Bachelor of Arts (Second Major: Marketing)

Bachelor

Do you want to become a marketing guru? Marketing lies at the very heart of almost every global business enterprise. The ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations.

Key details

Degree Type

Bachelor

Duration

3 years full-time

Course Code

3009, 015324A

Study Mode

In person

About this course

School of Arts & Sciences

Do you want to become a marketing guru? Marketing lies at the very heart of almost every global business enterprise. The ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the essential elements of marketing, such as advertising, promotion, consumer behaviour and branding, plus plenty of practical hands-on work experience. Contact us today to find out more about this exciting degree.

Entry requirements

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

Prescribed ATAR/Selection Rank*

OR

Equivalent International Baccalaureate (IB) score

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education

Successful completion of 2 subjects at an undergraduate level or higher*

OR

Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required*.

OR

Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section*.

OR

Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Study locations

Sydney

What you will learn

A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.

In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today's highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.

This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).

Career pathways

Graduates of this program can follow diverse career paths in the private and public sectors; many employers will welcome the transferable skills. The following careers are open to graduates of this program: market research analyst, public relations, event manager, advertising executive, brand manager.

Course structure

Year One

ARTS1000 Academic Writing, Communication and Research
BUSN1220 Principles of Marketing

Year Two

BUSN2030 Business Research Methods
BUSN2520 Consumer Behaviour
Advertising and Promotion

Year Three

BUSN3540 International Marketing
BUSN5410 Services Marketing
BUSN3150 E-Marketing
BUSN3500 Strategic Marketing

Core Curriculum

CORE I: Foundations of Wisdom
CORE II: Elective
- Electives in philosophy and\or theology
- Professional embedded electives that integrate studies in a profession with philosophy and\or theology
- An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
- An option to undertake a course that integrates philosophy & theology with community service and charity work
- An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Plus an additional 8 units for the primary Arts major* plus 4 electives (undertaken during years one, two and/or three)

*The Marketing major may only be undertaken as a second major (students interested in studying Marketing as a first major should
take a look at our Business degrees)

Full details of the program requirements are contained in the Program Requirements.

More information regarding courses can be found at the course descriptions page.

Please note: the availability of these courses is indicative only and may be subject to change.

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