Bachelor
This Bachelor of Arts program with a second major in Marketing covers essential marketing elements such as advertising, promotion, consumer behaviour, and branding, along with practical hands-on work experience. It prepares students for diverse roles in private corporations, advertising agencies, government departments, and NGOs.
Do you want to become a marketing guru? Marketing lies at the very heart of almost every global business enterprise. The ability to connect with consumers and interpret market demand is also valued by advertising agencies, government departments and community organisations. This Bachelor of Arts program with a second major in Marketing covers the essential elements of marketing, such as advertising, promotion, consumer behaviour and branding, plus plenty of practical hands-on work experience. Contact us today to find out more about this exciting degree.
Why study this degree?A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing.
In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today's highly competitive business environment. Other subjects include international marketing, services marketing and the increasingly important area of e-marketing.
This degree, which is taken as a second Bachelor of Arts Major, takes a skills-based approach. As a student, you will undertake 150 hours of practical workplace engagement over the course of the program and graduates can expect to find employment in private corporations, advertising agencies, government departments and non-government organisations (NGOs).
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.
*Selection Ranks include ATAR plus Adjustment Factors.
*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:
*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).
Upon successful completion of the Bachelor of Arts graduates will be able to:
Graduates of this program can follow diverse career paths in the private and public sectors; many employers will welcome the transferable skills. The following careers are open to graduates of this program: market research analyst, public relations, event manager, advertising executive, brand manager.
Plus an additional 8 units for the primary Arts major plus 4 electives (undertaken during years one, two and/or three)
*The Marketing major may only be undertaken as a second major (students interested in studying Marketing as a first major should take a look at our Business degrees)
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).