Bachelor
The Bachelor of Arts with a Major in Advertising at The University of Notre Dame Australia combines business and marketing skills with creativity, covering consumer behaviour, integrated marketing, and media planning. Graduates are prepared for roles such as copywriting, media buying, and brand management.
Are you ready to take on the world? The Bachelor of Arts with a Major in Advertising at The University of Notre Dame Australia will give you a unique combination of business and marketing savvy and enormous creativity. A Bachelor of Arts (Major: Advertising) strives to impart all those skills. You will learn about consumer behaviour, integrated marketing and media planning and develop your production and design knowledge. Contact us today to find out more.
Why study this degree?Aside from being one of Australia's most competitive industries, advertising is also one of the most rapidly changing - presenting plenty of challenges and opportunities for practitioners. This well-structured program covers traditional advertising skills such as design and consumer behaviour alongside a thorough introduction to the new digital and social media platforms.
Core courses over the three-year program include Media and Society, Consumer Behaviour, Advertising and Promotions, Media Planning, Creative Advertising and Advertising Design. You will also choose 12 electives, allowing you to take a Minor or double Major in another discipline such as Applied Psychology, Sociology, Marketing or Public Relations.
Upon graduation, you will be fully equipped to work in various roles such as copywriting, media buying, brand management and creative direction.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.
*Selection Ranks include ATAR plus Adjustment Factors.
* Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:
*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).
Upon successful completion of the Bachelor of Arts graduates will be able to:
Graduates of this program will be fully equipped to work in a variety of roles such as copywriting, promotions and communications, media buying, brand management and creative direction.
Students must complete 200 units of credit, as follows:
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).