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The University of Notre Dame Australia

  • 2% international / 98% domestic

Bachelor of Advertising and Public Relations

  • Bachelor

In keeping with our reputation for producing 'job-ready' graduates, The University of Notre Dame Australia's Bachelor of Advertising and Public Relations program guarantees a thorough grounding in all aspects of modern advertising and public relations.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Course Code
3435
Study Mode
In person

About this course

School of Law & Business

In keeping with our reputation for producing 'job-ready' graduates, The University of Notre Dame Australia's Bachelor of Advertising and Public Relations program guarantees a thorough grounding in all aspects of modern advertising and public relations. Apart from a range of expert lecturers, our students also benefit from a unique internship program which provides practical skills and the foundations for a professional network. Contact us today to find out more.

Entry requirements

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy the Minimum University Admission Requirements outlined. These include those relating to minimum age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program. See Individual Factors for further details regarding this.

Applicants with recent Secondary Education

  • Prescribed ATAR/Selection Rank*

OR

  • Equivalent International Baccalaureate (IB) score

*Selection Ranks include ATAR plus Adjustment Factors.

Applicants with Higher Education

  • Successful completion of 2 subjects at an undergraduate level or higher*

OR

  • Successful completion of the Notre Dame Tertiary Pathway Program (TPP), or a tertiary preparation program from another institution that is deemed to be of a similar academic rigour to the Notre Dame TPP

*Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for credit (Advanced Standing).

Applicants with Vocational Education and Training (VET) study

  • Successful completion of AQF Certificate IV or higher from an accredited provider such as TAFE or a Registered Training Organisation (RTO)

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since may be considered for direct entry. This includes applicants who have completed Steiner, Montessori or home school curriculums. To qualify, applicants must be 20 years of age as at 1 March in the year of intake and meet one or more of the following:

  • Applicants who have completed at least two years of relevant work experience may be considered for direct entry. Applicants must provide evidence of their work experience, including duties undertaken and years of experience, and they must demonstrate that they have the academic capability to undertake undergraduate studies. The Special Tertiary Admissions Test (STAT) may be required*.

OR

  • Completion of STAT with scores of at least 150 in the Multiple Choice section and 150 in the Written English section*.

OR

  • Completion of two Year 12 WACE, HSC or equivalent exams, with a result equivalent to the Indicative ATAR/Selection Rank listed under Secondary Education section above.

*STAT results must have been obtained within the last three calendar years in order to be considered (e.g. for 2024 admission, STAT results obtained in 2023, 2022 or 2021 can be considered).

Study locations

Sydney

What you will learn

If you're looking for a fast-paced and exciting career, a Bachelor of Advertising and Public Relations could be the perfect degree for you. This program combines artistic and managerial disciplines by combining skills-based learning, embedded internships with some of Australia's biggest agencies, and individual tutoring. Available as a three-year full-time program, the Bachelor of Advertising and Public Relations covers the gamut of activities within the two disciplines.

The program provides the essential building blocks for a successful career, with courses in Accounting for Business, Economics, Business Law, Media Planning, Consumer Behaviour, Advertising and Promotion and Professional Writing.

Thanks to its solid practical component (and excellent industry networks), our graduates find work in several disparate industries and occupations. While many work in advertising agencies and public relations firms, others pursue careers in market research, media planning, event management, recruitment, tourism, retailing and corporate communication.

Career pathways

Graduates of this program can pursue careers in advertising agencies and public relations firms, market research, media planning, event management, recruitment, tourism, retailing and corporate communication.

Course structure

Eight Business foundation courses

  • Economics
  • Quantitative Methods for Business
  • Business Communication
  • Business Information Technology
  • Accounting for Business
  • Principles of Management
  • Principles of Marketing
  • Business Law

Eleven Advertising & Public Relations courses

  • Events Management
  • Production: Creative Advertising
  • Integrated Marketing Communication
  • Professional Writing
  • Business Research Methods
  • Consumer Behaviour
  • Introduction to Public Relations
  • e- Public Relations (e-PR)
  • Corporate Public Relations
  • Media Planning
  • Advertising Design: Professional Brief

One Advertising & Public Relations elective

You may choose one of the following:

  • Media and Society
  • Advertising and Society
  • Issues and Crisis Management

One required course

  • Modern Slavery and Human Trafficking

One internship

  • Business Internship

Core Curriculum

  • CORE I: Foundations of Wisdom
  • CORE II: Elective
    • Electives in philosophy and\or theology
    • Professional embedded electives that integrate studies in a profession with philosophy and\or theology
    • An option to undertake a pilgrimage embedded in the study of the philosophy and theology of pilgrimage, e.g., World Youth Day
    • An option to undertake a course that integrates philosophy & theology with community service and charity work
    • An option to undertake an elective in philosophy, theology, and the liberal arts contained within an international experience

Full details of the program are contained in the Program Requirements.

More information regarding courses can be found at the course descriptions page.

Please note: the availability of these courses is indicative only and may be subject to change.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at The University of Notre Dame Australia.
92.2%
Overall satisfaction
91.1%
Skill scale
80%
Teaching scale
71.3%
Employed full-time
$59.5k
Average salary