Advance your career in marketing with this qualification. This course prepares you to make a strong impact in the workplace by teaching you a range of strategic marketing and communication skills. You will gain vital business media communication skills, that include developing digital and communication marketing plans, evaluating and monitoring the market, creating advertisements for mass media and working effectively both independently and in teams.
During your studies your marketing and communication skills and knowledge will be developed to conduct and report market research specifically looking at marketing mix. In addition, you will also learn about the changes to the industry as it embraces convergence in marketing, through the integration and adoption of digital solutions to remain profitable and successful. Upon completion of this course you will be multi-skilled in the areas of planning, research, campaigning, digital strategy and content development.
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