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Certificate IV in Marketing and Communication

  • Certificate

Build your knowledge and skills to start your career in the dynamic and fast-paced industry of marketing and communications with this qualification.During this course you will develop fundamental skills including digital marketing, use of social media, researching consumer behaviour and creating...

Key details

Degree Type
Certificate
Course Code
BSB40820, 106615K
Study Mode
In person, Online
Domestic Fees
$6,402 per year / $6,827 total
International Fees
$6,402 per year / $6,827 total

About this course

Build your knowledge and skills to start your career in the dynamic and fast-paced industry of marketing and communications with this qualification.

During this course you will develop fundamental skills including digital marketing, use of social media, researching consumer behaviour and creating presentations. In addition, you will learn how to establish networks and improve communication skills.

This qualification leads to a range of entry level roles within the marketing industry. This includes career pathways in advertising, research, public relations, promotions and media or even to establish your own business.

On completion of this course, you can continue your study with the BSB50120 Diploma of Business.

Entry requirements

  • An IELTS score (academic) of 6.0 with no band score less than 5.0 or equivalent.

  • Equivalent to Australian Year 11.

Please view Admission requirements for your country of origin.

Study locations

Perth

Online

Career pathways

Career opportunities
  • Market Research Specialist
  • Marketing Assistant
  • Social Media Officer
Career opportunities
  • Market Research Specialist
  • Marketing Assistant
  • Social Media Officer
  • Market Research Specialist
  • Marketing Assistant
  • Social Media Officer
  • Course structure

    To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 6 core units and 6 elective units. Elective units listed below have been selected in consultation with industry.

    Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

    Core units
      National ID
      Unit title
    • BSBCMM411
      Make presentations
    • BSBCRT412
      Articulate, present and debate ideas
    • BSBMKG433
      Undertake marketing activities
    • BSBMKG435
      Analyse consumer behaviour
    • BSBMKG439
      Develop and apply knowledge of communications industry
    • BSBWRT411
      Write complex documents
    Elective units
      National ID
      Unit title
    • BSBCRT413
      Collaborate in creative processes
    • BSBMKG440
      Apply marketing communication across a convergent industry
    • BSBMKG441
      Develop public relations documents
    • SIRXECM002
      Prepare digital content
    • SIRXMKT002 Use social media to engage customers
    • SIRXOSM005 Develop a basic website for customer engagement