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BSB40820 Certificate IV in Marketing and Communication

  • Certificate

Build your knowledge and skills to start your career in the dynamic and fast-paced industry of marketing and communications with this qualification. Develop fundamental skills including digital marketing, use of social media, researching consumer behaviour, and creating presentations. This qualification leads to entry-level roles in the marketing industry and provides pathways for further study.

Key details

Degree Type
Certificate
Duration
1 - 1 semesters full-time
Course Code
BFS9, 106615K
Study Mode
In person
Intake Months
Feb, Jul
International Fees
$6,570 per year / $6,570 total

About this course

Why choose this course?

Build your knowledge and skills to start your career in the dynamic and fast-paced industry of marketing and communications with this qualification.

During this course you will develop fundamental skills including digital marketing, use of social media, researching consumer behaviour and creating presentations. In addition, you will learn how to establish networks and improve communication skills.

This qualification leads to a range of entry level roles within the marketing industry. This includes career pathways in advertising, research, public relations, promotions and media or even to establish your own business.

On completion of this course, you can continue your study with the BSB50120 Diploma of Business.

Entry requirements

  • An IELTS score (academic) of 6.0 with no band score less than 5.0 or equivalent.
  • Equivalent to Australian Year 11.

Study locations

Perth

What you will learn

Why choose this course?

Build your knowledge and skills to start your career in the dynamic and fast-paced industry of marketing and communications with this qualification.

During this course you will develop fundamental skills including digital marketing, use of social media, researching consumer behaviour and creating presentations. In addition, you will learn how to establish networks and improve communication skills.

This qualification leads to a range of entry level roles within the marketing industry. This includes career pathways in advertising, research, public relations, promotions and media or even to establish your own business.

Career pathways

  • Market Research Specialist
  • Marketing Assistant
  • Social Media Officer

Course structure

Core units
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
Elective units
  • BSBCRT413 Collaborate in creative processes
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBMKG441 Develop public relations documents
  • SIRXECM002 Prepare digital content
  • SIRXMKT002 Use social media to engage customers
  • SIRXOSM005 Develop a basic website for customer engagement

Credit for prior study or work

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

How to apply

Apply to study at TAFE in six steps:

  1. find a course;
  2. check entry requirements;
  3. submit an application;
  4. accept your offer and pay;
  5. apply for your student visa; and
  6. receive your visa and come to Australia for your studies.

View our TAFE application process page for detailed advice