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Edith Cowan University (ECU)

  • 19% international / 81% domestic

Master of Marketing and Innovation Management

  • Masters (Coursework)

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Key details

Degree Type
Masters (Coursework)
Duration
2 years full-time, 4 years part-time
Course Code
L42, 083332D
Study Mode
Online, In person
Domestic Fees
$29,150 per year / $58,300 total
International Fees
$38,350 per year / $76,700 total

About this course

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.

Entry requirements

Course Entry

Admission requirements you'll need to meet for this course.

  • The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

    All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.

    Academic admission requirements (Band 6) may be satisfied through completion of one of the following:

    • Bachelor degree; or
    • Equivalent prior learning including at least five years relevant professional experience.
  • English competency requirements may be satisfied through completion of one of the following:

    • IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
    • Bachelor degree from a country specified on the English Proficiency Bands page;
    • Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
    • Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

Study locations

Online

Joondalup

Online

Career pathways

Career Opportunities

Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Courses you can consider if you are interested in progressing further in this area.
  • Doctor of Philosophy (Integrated)
    Students interested in completing a PhD in Marketing & Innovation Management should consider the Doctor of Philosophy (Integrated).

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Edith Cowan University (ECU).
85.8%
Overall satisfaction
84.7%
Skill scale
75.7%
Teaching scale
82.4%
Employed full-time
$99.8k
Average salary