Bachelor
This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations - to give you a suite of skills to work in any creative industry.
You'll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.
You'll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You'll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations - to give you a suite of skills to work in any creative industry.
You'll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.
You'll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You'll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Admission requirements you'll need to meet for this course.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
* Further information can be found on the Study course entry page.
For international students, requirements include your secondary school results.
English competency requirements may be satisfied through completion of one of the following:
* Further information can be found on the Study course entry page.
This combination of disciplines in one course will equip you with a competitive career advantage across many industries.
Possible future job titlesMarketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher