Masters (Coursework)
The MBA course contains 16 core units, completed over a minimum of 2 years.
The IMC MBA is a generalist, broad-based advanced management degree that integrates management theory and business practice.
The MBA course contains 16 core units, completed over a minimum of 2 years.
The IMC MBA is a generalist, broad-based advanced management degree that integrates management theory and business practice. Providing an integrated approach to management education, the MBA covers the key functional business areas, including finance, marketing, human resource management and operations management. There is a focus both on understanding the organisation's internal dynamics (organisational behaviour, leadership and innovation) and the complexity of the firm's external environment (global business and the economic environment of business).
Besides functional discipline knowledge, the IMC MBA is committed to developing a range of cognitive skills and competencies. As part of its integrated approach, the ability to contextualize, identify issues, debate points of view, develop strategies, manage projects, convey messages (communication), work in teams (personal and collaborative skills) and engage in self-reflection, are embedded in specific subjects, with progression from entry to higher order skill levels. The MBA also requires students to engage and grapple with ethical and social responsibility problems, which take the form of ethical dilemma problems, case studies and project writing.
The MBA displays program integration, where learning outcomes are mapped and measured against curriculum design and assessment to ensure that the program is cohesive and that all the graduate attributes are achieved. One distinctive feature of the IMC MBA is its reliance on real-life business problems, embedded through 'active learning sessions', skills development modules (case study writing, investigative research, group work, critical thinking), business research methods training and two consulting projects. Building on students' diverse personal experiences and in a peer-group learning context, PwC adjunct academic staff and guest lecturers bring contemporary business experience to consulting projects where students solve real business problems. MBA enrolled students can apply for the Student Career Development Program.
Our MBA offers exit awards at the Graduate Certificate and Graduate Diploma level.
Designed to ignite your passion and equip you with the skills needed to soar in the relevant field of marketing, this program is your ticket to an array of exciting career possibilities.
Lead global marketing campaigns as a senior marketing manager or marketing director, charting the course for brands across diverse industries.
Create captivating sales strategies as a sales manager, curating unforgettable brand experiences as an events manager, or spearheading innovative advertising and promotions as a marketing communications guru. Or unveil consumer insights and trends as a market research analyst.
Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.