This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.
Key details
Degree Type
Diploma
Duration
52 weeks full-time
Course Code
BSB50620, 105496J
Study Mode
In person
About this course
This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
If you're already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.
Entry requirements
Completion of Certificate IV in Marketing and Communication core units
Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.
Study locations
Perth
Career pathways
Marketing Officer
Marketing Manager
Digital Marketing Strategist
Public Relations Manager
Course structure
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG548 Forecast international market and business needs
BSBMKG550 Promote products and services to international markets
BSBMKG544 Plan and monitor direct marketing activities
BSBOPS505 Manage organisational customer service
BSBSTR501 Establish innovative work environments
BSBMKG435 Anaylse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry