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Australian Institute of Language and Further Education (AILFE)

Diploma in Marketing and Communication

  • Diploma

This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area.

Key details

Degree Type
Diploma
Duration
52 weeks full-time
Course Code
BSB50620, 105496J
Study Mode
In person

About this course

This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

If you're already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.

Entry requirements

  • Entry to this qualification is limited to those who have completed BSB42415 Certificate IV in Marketing and Communication

  • or

  • Have completed the following units (or equivalent competencies):

    • BSBCMM411 Make presentations;
      BSBCRT412 Articulate, present and debate ideas;
      BSBMKG433 Undertake marketing activities;
      BSBMKG435 Analyse consumer behaviour;
      BSBMKG439 Develop and apply knowledge of communications industry;
      BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

  • or

  • Have two years equivalent full-time relevant work experience.

  • Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.

Study locations

Perth

Career pathways

  • Marketing Officer

  • Marketing Manager

  • Digital Marketing Strategist

  • Public Relations Manager

Course structure

  • BSBMKG541 Identify and evaluate marketing opportunities

  • BSBMKG542 Establish and monitor the marketing mix

  • BSBMKG552 Design and develop marketing communication plans

  • BSBMKG555 Write persuasive copy

  • BSBPMG430 Undertake project work

  • BSBMKG548 Forecast international market and business needs

  • BSBMKG550 Promote products and services to international markets

  • BSBMKG544 Plan and monitor direct marketing activities

  • BSBOPS505 Manage organisational customer service

  • BSBSTR501 Establish innovative work environments

  • BSBMKG435 Anaylse consumer behaviour

  • BSBMKG439 Develop and apply knowledge of communications industry

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