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Australian Institute of Language and Further Education (AILFE)

Certificate IV in Marketing and Communication

  • Certificate

This qualification reflects the role of individuals who use well developed marketing and communication skills and broad knowledge base in a wide variety of contexts.

Key details

Degree Type
Certificate
Duration
52 weeks full-time
Course Code
BSB40820, 105495K
Study Mode
In person

About this course

This qualification reflects the role of individuals who use well developed marketing and communication skills and broad knowledge base in a wide variety of contexts. This qualification applies to individuals
in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to her
duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Entry requirements

  • Completion of Year 10 or equivalent

  • Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.

Study locations

Perth

Career pathways

  • Marketing Officer

  • Public Relation Officer

  • Junior Brand Manager

Course structure

  • BSBCMM411 Make Presentations

  • BSBMKG434 Promote products and services

  • BSBMKG433 Undertake marketing activities

  • BSBMKG435 Analyse consumer behaviour

  • BSBMKG439 Develop and apply knowledge of communication industry

  • BSBMKG440 Apply marketing communication across a convergent industry

  • BSBWRT411 Write complex documents

  • BSBCRT413 Collaborate in creative processes

  • BSBCRT412 Articulate, present and debate ideas

  • BSBTEC303 Create electronic presentations

  • BSBMKG442 Conduct e-marketing communications

  • BSBMKG437 Create and optimise digital media

Further Study

After Successful Completion of BSB40820 Certificate IV in Marketing and Communication, students can pursue the BSB50620 Diploma of Marketing and Communication

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