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Australian Institute of Language and Further Education (AILFE)

Advanced Diploma in Marketing and Communication

  • Diploma

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field.

Key details

Degree Type
Diploma
Duration
52 weeks full-time
Course Code
BSB60520, 105497H
Study Mode
In person

About this course

This qualification reflects the role of individuals who provide leadership and
support
strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly
specialized
or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication. advertising or
public
relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

Entry requirements

  • Completion of BSB52415 Diploma of Marketing and Communication

Study locations

Perth

Career pathways

  • Marketing Director

  • Marketing Manager

  • Marketing Coordinator

  • Assessor

Course structure

  • BSBMKG621 Develop organisational marketing strategy

  • BSBMKG622 Manage organisational marketing processes

  • BSBMKG623 Develop marketing plans

  • BSBTWK601 Develop and maintain strategic business networks

  • BSBMKG624 Manage market research

  • BSBMKG628 Lead organisational public relations

  • BSBLDR601 Lead and manage organisational change

  • BSBSTR601 Manage innovation and continuous improvement

  • BSBCRT512 Originate and develop concepts

  • BSBMKG541 Identify and evaluate marketing opportunities

  • BSBMKG542 Establish and monitor the marketing mix

  • BSBMKG552 Design and develop marketing communication plans

Further Study

After Successful Completion of BSB60520 Advanced Diploma of Marketing and Communication, students can progress to undergraduate degree level studies at universities.

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